How luxury property filmmaker Goldeneye Media went global without going viral

In an era where we are used to having intimate access to the lifestyles of the rich and the famous via social media, a little privacy goes a long way.

The public demands to know intimate details of their favourite celebrities’ beauty routines, social lives, outfits and more. 

But, aside from glimpses when publications get a private tour of the mansions of celebrities like Kim Kardashian, we rarely get to see inside the homes of the ultra-rich.

And perhaps for good reason; our homes are one of the last bastions of privacy.

But for Tracey Atkins (pictured right), founder of Melbourne-based real estate film agency Goldeneye Media, taking a peek inside the world’s most exquisite homes is her day-to-day.

You’d be forgiven for not knowing much about Goldeneye Media; their work is largely on the down-low, accessible only to those with millions to drop on secluded mansions and beachside estates.

The group, now in its tenth year of operation, doesn’t just make a simple film touring these houses; they tell stories and bring properties to life far beyond what a simple pamphlet or photo slideshow could ever achieve.

While Goldeneye Media itself may have been established on paper in 2010, it is a project that goes back at least 18 years to when Atkins was working as a TV journalist for the Nine Network.

At the time, Atkins was pregnant and wasn’t being sent to cover any juicy stories. So when the opportunity arose to take on a freelance real estate videography job, she basically said ‘why not?’.

Read more at: https://www.businessnewsaus.com.au/articles/how-luxury-property-filmmaker-goldeneye-media-went-global-without-going-viral.html

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